You will soon be empowered to deploy SPF and improve email delivery – bear with me for now. ;-) It’s not uncommon that emails sent from custom domains unknowingly end up in the recipient’s spam folder. What’s so important is that neither you nor the recipient may be aware of this! As a guiltless, hard-working business owner who never sends unsolicited emails, this can be vexing to discover. Especially when you’ve just received some spammy emails yourself! “So, how did those messages come through…?”, you find yourself wondering. Evidently, emails are not always treated fairly – which is exactly the case in this example.
It is perfectly possible that a spammer manages to deliver emails, while a benign custom domain email address is rejected. With all the spam going around these days, I think we all agree that the spam regulation itself is much needed. In practice, however, there is a lot of room for improvement. Many people with a custom domain email address (which are often business owners) are inevitably confronted with the hassle of eliminating their ‘suspicious sender’ status. This can be very tedious to sort out – and meanwhile, spam emails are still found alive and well in many inboxes. Needless to say, it should be the other way around!