Landing page creation is now one of my services. The absolute meaning of landing page is a page a visitor lands on, or can land on. When someone refers to the term, however, they usually mean an isolated page that looks different from the rest of the website. Visitors arrive through a reference of promotional nature (e.g. an advertisement, newsletter, or eBook); following the link in the campaign leads the visitor to the corresponding landing page. Ultimately, you create a landing page for a specific action you want to take place – and the landing page is designed in such way that this action, the goal, is most likely to take place.